At the Foundation, I’m part of a team that looks around the world for solutions to some of society’s biggest challenges. Last year, we partnered with RAND Corporation and Metropolitan Group to explore how communities are working to shift narratives around progress to center on a wellbeing approach. In this instance “narratives” refers to the collection of stories and experiences that shape our shared ideas about the world and why things are the way they are. (See the report for a full explanation.) Our hypothesis is that as long as the dominant narrative is “progress is economic growth,” it will be hard to take a different approach.
Through our work, we’ve learned how other countries are challenging the status quo by pursuing a wellbeing approach—that is, making decisions based on their impact on human and planetary wellbeing as well as economic growth, through policy, budget, and practice change, and by recalibrating narratives about what matters most. From New Zealand to the United Kingdom to Bhutan, countries are defining what wellbeing looks like, measuring how people are doing, and prioritizing wellbeing in budgets. They are demonstrating that it is possible to broaden narratives around progress to focus on wellbeing—which includes having a sustainable, just economy—along with a more robust and holistic set of other factors.
How are U.S. communities adopting lessons from abroad?
Last year, RAND Corporation and Metropolitan Group set out to understand how leaders across the United States could put some of these global lessons into practice. Here’s what they learned.
A food justice coalition is expanding the meaning of “economy”
HEAL Food Alliance, a national coalition of more than 2 million food justice practitioners, experts, and advocates, set out to reclaim the original meaning of the word “economy,” which stems from the Greek word meaning “management of home.”
They wanted to demonstrate that economic success should be measured by how resilient an economy is and how much it serves the wellbeing of its people. So, the team created a four-part video series that reimagined local economies as they relate to HEAL’s main work areas—health, environment, agriculture, and labor—lifting up their members’ voices, most of whom are excluded from mainstream narratives.
The City of Jackson, Mississippi, is framing broadband as a wellbeing issue
In 2017, Jackson’s city government developed a “dignity economy” model centered on wellbeing. The goal: to improve residents’ quality of life, ultimately laying the groundwork for new generations and businesses to thrive.
More recently, the city saw improving broadband access as a core strategy in its wellbeing approach. Using a wellbeing narrative, the team framed expanding broadband access as an investment with many economic and civic welleing benefits—from empowering residents to fully participate in democracy to offering better access to healthcare. Now, the challenge is to evaluate and discuss broadband outcomes across multiple dimensions of wellbeing (e.g., how it benefits social connection and mental health), not merely as an economic return on investment.
Cities across the country are applying data to bolster a wellbeing narrative
The National League of Cities convened leaders from across the country to help explore how the global research on wellbeing narratives resonates with efforts in the United States. Many cities are starting wellbeing work by creating an equity index to guide policy decisions. For example, the City of Charlotte’s Built City Equity Atlas helps the city set policies to prioritize investment in neighborhoods that have been under-resourced, and to identify policies that can mitigate unintended consequences such as gentrification and involuntary displacement.
For Charlotte and other cities, an equity index can be a precursor to establishing a wellbeing narrative because it defines and tracks all the elements of wellbeing, helping to make the case for a broader city goal. Municipal leaders in the United States also said they need evidence that a wellbeing approach will be effective and need help to counter current definitions of progress that are based on economic growth. “We have a bureau of labor,” said one participant, “but not a bureau of wellbeing,” pointing out current disconnects and the type of shifts needed to fully align with a wellbeing approach. In a separate but related project, National League of Cities also released a wellbeing message guide to support cities’ efforts.
Moving forward, we have the opportunity to establish a narrative about progress centered in wellbeing, in a way that is authentic, equity-based, and effective in shifting mindsets and actions. With this research and the work of our partners in mind, how can you advance wellbeing narratives in your work?