The Tobacco Campaign: A Retrospective Assessment of RWJF's Work
Skip to main content
Robert Wood Johnson Foundation
  • Our Mission
    • Our Mission Overview
    • Why Health Equity
    • Focus Areas
    • Measuring RWJF Progress
    • Activation test
    • Why Health Equity
    • Why Health Equity
  • Grants
    • Grants Overview
    • Active Funding Opportunities
    • Awarded Grants
    • Grantee Stories
    • Grant Process
    • Grantee Resources
  • Insights
    • Insights Overview
    • Blog
    • Our Research
    • Advocacy And Policy
  • About RWJF
    • About RWJF Overview
    • Our Guiding Principles
    • How We Work
    • Impact Investments
    • Staff And Trustees
    • Newsroom
    • Careers
    • Contact Us
Find A Grant

    The Tobacco Campaigns of the Robert Wood Johnson Foundation and Collaborators, 1991-2010

    Retrospectives Apr-01-2011 | Center for Public Program Evaluation | 2-min read
    1. Insights
    2. Our Research
    3. The Tobacco Campaigns of the Robert Wood Johnson Foundation and Collaborators, 1991-2010
    In 1991 the Robert Wood Johnson Foundation (RWJF) began to tackle one of the most intractable problems in the field of public health—tobacco addiction.

    Over the next two decades, it invested significant funds and talent and joined forces with advocates and researchers, promoting coalitions and facilitating the work of collaborators. The work focused on policy and systems changes, such as higher tobacco excise taxes, smoke-free indoor air laws, access to cessation treatments and the federal regulation of tobacco.

    In January 2009 the Foundation contracted with the Center for Public Program Evaluation to provide an independent assessment of its tobacco work. This report summarizes what that study found as of June 2010. It is not possible to categorically attribute or allocate a fair share of the results of their combined efforts to RWJF or to any of the leading tobacco-control funders and advocates. Therefore, the analysis focuses on what they did together.

    This report, and its companion publications below, tell the story of the major tactical shifts these groups made to reduce the use of tobacco in the United States and of profound changes in social norms about smoking that took hold during the 20 years of their collaboration.

    • Smoking in Movies and Television: A variety of RWJF-supported initiatives to reduce the portrayal of smoking in movies and on television, including issuing media awards, supporting pioneers in the field and sponsoring research studies.
    • An Overview of Smoke-Free Air Laws: The history, scope and impact of smoke-free air laws across the country, their growing popularity and the contributions made by RWJF and our partners.
    • Social Norms and Attitudes About Smoking, 1991–2010: Changes in social norms and attitudes about tobacco use, and the parallel evolution of programs supported by RWJF and its collaborators.
    • RWJF's Investment in Tobacco Cessation: A description of the three-pronged strategy RWJF used to help people quit smoking.
    • The Impact of Tax and Smoke-Free Air Policy Changes: Progress made over two decades in raising tobacco product excise taxes and in adopting and strengthening policies that limit smoking in public places and private worksites.
    • RWJF's Tobacco Work: A description of major programs, strategies, and focus areas contained in an inventory of RWJF's tobacco-related grants.
    • Major Tobacco-Related Events in the United States: Activities from WWII to 2010 by the tobacco companies, federal and state regulations and taxes, and links of tobacco to heart disease and cancer.
    • Surgeon General's Reports on Tobacco: A description of seminal reports, since 1964, linking tobacco and health.
    • Tobacco Ads Through the Years: A collection of links to 299 tobacco company advertisements, going back to 1910, illustrating how tobacco ads have evolved with American culture.
    • Tobacco-Control Work, 1991–2010: A collection of slides charting smoking in the United States, the evolution of tobacco control, and the role RWJF played in reducing smoking.
    • Smokers and Smoking-Related Deaths: A slide show illustrating the impact on reducing smoking and smoking-related deaths during RWJF's tobacco-control and cessation work.

     

     

     

     

     

     

     

    SHOW MORE
    +

    SHARE

    Subscribe to receive Funding Alerts & more

    Explore the latest in reflection and research from subject matter experts at RWJF and our wide network of partners.

    Email address already subscribed. Please check your inbox to manage your subscriptions.

    Subscribed!

    Thank you. You are now subscribed.

    Tell us what type of content you want to receive.

    Be informed with our weekly newsletter updating you with relevant news and research around a Culture of Health, as well as the latest funding opportunities.

    Get funded by RWJF: Receive notifications when new funding opportunities are released.

    Receive monthly updates on RWJF-sponsored research that informs many robust health policy debates on Capitol Hill, covering topics like health equity, improving access to quality healthcare, equitable housing, and more.

    Shop talk for researchers. This monthly newsletter covers research news and opportunities from the Robert Wood Johnson Foundation.

    Sometimes we have news, announcements or opportunities that don't quite fit the subscription parameters above. If you're interested, we'll send you this information under "There's more...". *If you've indicated you are an EU resident, we will only send these communications if you intentionally check this box.

    Yes! I want to tell you more about myself and receive personalized communications in the future.

    Area(s) Of Interest

    Which profession or pursuit best describes you?

    Unsubscribe

    Stop receiving all emails from RWJF

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    • CONTACT RWJF

      50 College Road East

      Princeton, NJ 08540-6614

       

      US Toll Free: (877) 843-7953

      International: +1 (609) 627-6000

    • MANAGE YOUR GRANTS

      MyRWJF Login

      • Twitter link
      • Facebook link
      • LinkedIn link
      • YouTube link

    • Our Mission
      • Our Mission Overview
      • Why Health Equity
      • Focus Areas
      • Measuring RWJF Progress
      • Activation test
      • Why Health Equity
      • Why Health Equity
    • Grants
      • Grants Overview
      • Active Funding Opportunities
      • Awarded Grants
      • Grantee Stories
      • Grant Process
      • Grantee Resources
    • Insights
      • Insights Overview
      • Blog
      • Our Research
      • Advocacy And Policy
    • About RWJF
      • About RWJF Overview
      • Our Guiding Principles
      • How We Work
      • Impact Investments
      • Staff And Trustees
      • Newsroom
      • Careers
      • Contact Us

    ©2001- 

    Robert Wood Johnson Foundation. All Rights Reserved. 

     

    • Manage Email
    • Privacy Statement
    • Terms and Conditions