Open Enrollment, Round 2
Research Oct-17-2014 | 1-min read
To help states and stakeholders develop effective strategies and messages to drive enrollment during the upcoming open enrollment period, the Robert Wood Johnson Foundation sponsored national message research studies, conducted by PerryUndem and GMMB, with individuals newly enrolled in health insurance, as well as those who remain uninsured.
The survey found the following:
Many uninsured still do not know about available health insurance options or that there is financial help to lower premium costs and in-person assistance to help them complete the enrollment process.
This summary report presents the findings from both surveys (newely insured and uninsured) and provides ideas for messaging and outreach to these populations during the upcoming open enrollment period. Full reports on both surveys are also available.
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